Welcome to your buildDifferent Marketing Planning Course.
The catalyst for this is that many don’t understand what Marketing is or what it can actually do for a business. Those that refer to Marketing as the ‘Colouring-In Department‘ may want to look away in shame right now. No actually, keep on reading as it’s important for you to grasp how marketing can help you.
It all boils down to one question: Do you want to save time and know what is going on for the next 12 months?
It seems like such a simple question, but it’s always amazing how many don’t understand the importance of, or even produce a Marketing Plan, (you can gasp in shock or nod your head right now, depending on which type of people you are, no judgement here).
It’s integral to any business strategy. If you don’t have a Marketing Plan, you are effectively planning to not have any:
Therefore, do you even have a business that can survive?
This explains a lot!
Take a quick look at how to tackle this course in this quick explainer video. We cover:
Note: The course videos and downloads are in their original branding (Marketing Study Lab), but the content is still GOLD!
Note: The course videos and downloads are in their original branding (Marketing Study Lab), but the content is still GOLD!
A chance to change things!
In this course, you will learn how to build a Marketing Plan for success.
The course is broken down into 9 sessions with videos and worksheets to help you get your marketing planning right, right now!
Below you’ll find a list of all the sessions featured within this course, of which two of them are free to access;
Before purchasing, check these out to get a taste of what treats* await you!
*Note: No treats (sweets, chocolate, etc.) are included in this course. You don't need the sugar rush, the entertaining sessions do that for you. If you do need a sweet treat, let us know and we’ll sort something out for you.
Lead-generating tactics.
Immediate sale activation.
Long-term revenue aspirations.
Introduction to the course.
Session 5 - Strategy Direction.
What is a session?
What is a topic?
#1
#2
#4
#5
#3
What do these look like?
How to find your way around the course.
How to use the worksheets.
It’s integral to any business strategy. If you don’t have a Marketing Plan, you are effectively planning to not have any:
It all boils down to one question: Do you want to save time, money and get results? This intro will show you have the course works and what's needed to make all you marketing dreams come true.
Unit 1.1 - PESTELE
Unit 1.2 - Relative Competitor Position
Scoping out your external environment by analysing the market, competition and influencing factors outside of your control.
Unit 2.1 - VRINO
Unit 2.2 - 5Ms
Unit 2.2 - Brand Onion
Putting the magnifying glass on what is happening within your own organisation. The skills, abilities, resources and brand.
Unit 3.1 - Strengths
Unit 3.2 - Weaknesses
Unit 3.3 - Opportunities
Unit 3.4 - Threats
Unit 3.5 - TOWS Framework (Deep Dive)
Wrapping sessions 1 and 2 together in a SWOT ready for strategic idea generation in the form of a TOWS analysis.
Unit 4.1 - Good Ol' SMART
Setting your focus by creating objectives that are meaningful and will help your organisation achieve its own objectives.
Unit 5.1 - SFA Matrix
Unit 5.2 - STP
Confirming your strategic intent. Developing a targeted approach to reach the right clients with the right marketplace positioning.
Unit 6.1 - 7Ps (Marketing Mix)
Unit 6.2 - The Customer Journey
Unit 6.3 - Budget, Time and Resources
Unit 6.4 - Gantt Chart (Taking Action)
Building a comprehensive marketing mix in line with your strategies, with implementation that takes into consideration restrictions.
Unit 7.1 - DRIP
Unit 7.2 - Content Creation
Getting creative in a structured way. A way that is backed by all the foundational knowledge you have gained so far.
Learning how to monitor your progress through KPI setting and objective reviews.
Time to wrap it all up in a bow (or hat you will discover).
Marketing Planning Course
