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buildDifferent | Construction Marketing | UK

This is for when you have something meatier you want us to get our teeth stuck into. Combining a variety of projects and tasks that generate better results collectively, than on their own (like when you work with us).

We can help. Help generate more leads than 3 nudges on a 1980’s fruity.

Shifting the pressure off your shoulders onto our experts, so you can focus on running things while we get those integrated campaigns up delivering results.

This is a step up from a one-off project but not quite as intense or in-depth as strategy. A great example is that you need to generate more leads and subsequent sales but don't have the right skill set or capacity to do it.

There are two ways of working here; a fully optimised approach where we work with your team, or just leave us to it and collect the winnings at the end (side note and life advice: only gamble what you can afford to lose. We’re a safe bet by the way).

Ready to go?

Let’s chat and start generating more leads than a 1990’s information superhighway router.

Price

£2000+ per month.

Is this for you?

You have a new brand, product, service or initiative (or even an existing one that needs some lovin’).

Ideal for

Organisations with a teeny-tiny marketing function.

Benefits of Campaigns (Planning and Activation)

Gain back time, money and resources

Campaign planning is an upfront investment which can very quickly produce a positive return if done correctly. There is no magic formula here, each campaign is different, yet can follow a foundational structure that increases success rates…

...There are also many (not so obvious) benefits here throughout both the planning and activation stages that we can call multipliers (i.e. you’ve just hit the jackpot on the pub fruitie and have nudges to spare)...

...Multiplier 1: Hours of business time saved = improving the bottom line.

Multiplier 2: Reduction in irrelevant communications expenditure = more budget to spend on what works.

Multiplier 3: Freeing up other resources with marketing = other tasks aren’t shelved or delayed. It's simple maths. More marketing experts = faster results so you can chill the F out!

Marketing expertise in many different areas

No two organisations are the same, so no two marketing plans, campaigns or projects should be the same either. This is why one particular cookie-cutter strategy, tactic or campaign is never shoved down your throat. No preconceptions…

Straight Talking

No waffle or bullshit. The truth, the whole truth and nothing but the truth. We’re not religious, but if you'd like us to swear on a copy of any of these marketing books we can: The 9 Marketing Books that will shape your future.

…Campaign planning is unique to you and your organisation and activating what is in the plan requires specific skill sets. We have an abundance of experts we can call upon to deliver these requirements, taking the pressure off you to source various experts and the time it takes to individually brief each one and bring them together….. We’ve got this bit covered.

Fruit machine 7s | buildDifferent | Construction Marketing | UK

Campaigns

Not quite what you were looking for?

If your Marketing Department is lacking that extra pair of hands needed to get the job done, leaving you feeling like a Hobbit with the heaviest of Middle Earth burdens (honestly, why didn’t he just jump on one of those large bird fellas and fly there?), Marketing Freelancing service is for you. 

Need that extra pair of hands or help achieving an imminent deadline?

Lord of The Rings | buildDifferent | Construction Marketing | UK

Campaigns

buildDifferent | Construction Marketing | UK
buildDifferent | Construction Marketing | UK
buildDifferent | Construction Marketing | UK
buildDifferent | Construction Marketing | UK
buildDifferent | Construction Marketing | UK

INVESTMENT

QUEST DURATION

SKILL LEVEL

IMPACT LEVEL

BREWS REQUIRED

Campaigns

  • Through many years of experience, what we’ve found is that running marketing campaigns is a simple process on paper but starts to get tricky when you try and implement it - especially if you’re lacking in resources. Any numpty can tell you this though.

    What any numpty can’t tell you is the importance of making sure you have the skills and expertise to:

    • Develop a campaign plan that will achieve results.

    • Understand how to project manage, map out, delegate and execute.

    • Consider more than just promotion (this means understanding the pricing model and distribution channels).

    • Design and execute the right creatives.

    • Understand that each communication channel is different and requires different skill sets and output.

    • Know the value of repurposing and consistency of message.

    Make sure you partner with an agency that has these skills and expertise and don’t just focus on the creative output (this is vitally important) but is one of many factors to consider when looking for assistance with Marketing Campaigns.

  • There are multiple benefits to consider here (at least there are with this hunk of an agency). For simplicity we'll just list them for now:

    What any numpty can’t tell you is the importance of making sure you have the skills and expertise to:

    • There are no additional overheads, the price is the price is the price.

    • Plugging into your team straight away is a great way to expand your resources with Construction Marketing experts who can start to add value immediately.

    • Experts within their own field of Marketing so you know you're getting top-class talent.

    • Specialisms can be covered where employing someone to do the role doesn't make sense.

Campaigns FAQs

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