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Marketing videos

Cardiff's Premier Event for UK Construction Professionals: Welsh Construction Show

Cardiff's Premier Event for UK Construction Professionals: Welsh Construction Show

In this review video we take you inside the Welsh Construction Show, the one in Cardiff not Swansea. It's a small but mighty event that was very different to the large exhibitions featured on this channel, utilising the space they had well so that the whole event didn't over stretch or feel too expansive.

17 May 2023

Tech to Revolutionise UK Construction: Unveiling the Best of UK Construction Week - London 23

Tech to Revolutionise UK Construction: Unveiling the Best of UK Construction Week - London 23

In this short review video, we delve into the realm of the UK construction technology industry and provide an insightful overview of the notable moments and developments from UK Construction Week 2023 - London.

16 May 2023

Inside the Future of Manufacturing and Supply Chains: Insights from the Conference

Inside the Future of Manufacturing and Supply Chains: Insights from the Conference

Join us for a behind-the-scenes look at the Manufacturing and Supply Chain Conference, where industry leaders, experts, and innovators gathered to discuss the latest trends, solutions, and challenges in the manufacturing and supply chain industry.

5 May 2023

Futurebuild 2023: Should you be exhibiting? A must-see show review.

Futurebuild 2023: Should you be exhibiting? A must-see show review.

Delve into the exciting world of Futurebuild 2023, the premier construction industry event. In this video, we document our experience at the show, exploring the latest trends and opportunities and giving you a feel of what it's like to exhibit and attend.

2 May 2023

Banned from filming?! UK Concrete Show 23 - A review that wasn't all that bad

Banned from filming?! UK Concrete Show 23 - A review that wasn't all that bad

Although I can't quite believe what happened when I attended the UK Concrete Show while trying to document the event I still wanted to share my honest review of the show, despite being told I couldn't film (still not sure why).

17 April 2023

2023 Workspace Design Show: Why having a gym at a your next event makes sense. Show Review.

2023 Workspace Design Show: Why having a gym at a your next event makes sense. Show Review.

Explore the incredible 2023 Workspace Design Show, where I experienced a whole host of things that I hadn't seen at a show before from the stunning event hall to the local gym :)

17 April 2023

Insiders View: First EVER Espresso+ Meetup with John Espirian (plus freinds)

Insiders View: First EVER Espresso+ Meetup with John Espirian (plus freinds)

You won't believe what I discovered at the highly anticipated Espresso+ Meetup hosted by none other than John Espirian! `Well you will as it was full on LinkedIn tips and insights, but that doesn't make for good copy does it.

12 April 2023

Unveiling the Future of Offsite Manufacturing: Video production - a behind the scenes look

Unveiling the Future of Offsite Manufacturing: Video production - a behind the scenes look

Sneaky peak behind-the-scenes glimpse of an informational video production day within the automation and offsite manufacturing within the construction industry. Just what does a day look like when developing informational video content?

12 April 2023

The ULTIMATE office set-up in the construction industry

The ULTIMATE office set-up in the construction industry

The ULTIMATE office setup in the UK construction industry is here and it's in Oswestry. Join me as I take you on an exclusive tour of the aico headquarters. From the plush auditorium that has catered for a range of industry events as well as catering for local school children as part of their amazing community initiative, aico HQ is quite simply, BOSS!

11 April 2023

How to introduce a new construction building material - The Adaptavate product launch

How to introduce a new construction building material - The Adaptavate product launch

If you're an SME, just getting started, in an construction sector that is dominated by the big boys, whats the best way to introduce your new range of plasters? Do it from your own warehouse of course!

10 April 2023

How to use the 4P's of Marketing Effectively

How to use the 4P's of Marketing Effectively

We delve into the fundamental principles of marketing that can drive your business towards success. Join us as we unravel the interplay between these four key elements, showcasing how they form a cyclical process, each prompting the need for change in the others.

23 January 2023

Using Your Brand Assets in Ads: Learning from Natwest

Using Your Brand Assets in Ads: Learning from Natwest

The perception of a bank is critical. How we as individuals view the banks' brand will shape our trust in them and subsequently our likelihood to give them our money for safekeeping.

23 October 2022

Are exhibitions worth it for the construction industry?

Are exhibitions worth it for the construction industry?

I spent one day last week at UKCW and here are my thoughts.

21 October 2022

Using events to get the next-gen into construction - Plantworx 23

Using events to get the next-gen into construction - Plantworx 23

The Plantworx Construction Exhibition is over 3 days, but the last day is called ‘student day’ where they allow all ages to attend. This is such an amazing way to get young people interested in construction by allowing them to see it first hand - sit on the machines and integrate with people within the industry (MORE EVENTS SHOULD BE DOING THIS)!!!!

22 June 2023

The Smart Factory Expo - Take a stroll down Innovation Alley!

The Smart Factory Expo - Take a stroll down Innovation Alley!

The Smart Factory Expo is part of the Manufacturing & Engineering Week stable. There are many things to get excited about within Construction Technology many examples of these were in this hall.

8 June 2023

Behind the scenes at the FIT Show 23

Behind the scenes at the FIT Show 23

Every sector of the construction industry has its own event these days. From plant works to glazing they are available (if you can find them), which shows just how diverse and fragmented the industry really is. So what's it like at the UK's only dedicated event for the window, door, conservatory & glazing markets? Let's find out.

8 June 2023

Digital Construction Week - Showcasing the Impact Technology has on the Built Environment

Digital Construction Week - Showcasing the Impact Technology has on the Built Environment

Welcome to Digital Construction Week, the week that lasts 2 days!

Join us as we review the fascinating world of technology within the built environment. We explore how cutting-edge advancements in the construction industry are reshaping the way we design and construct the spaces around us.

25 May 2023

MACO Innovation Tour Bus - The bus that brings the construction/fenestration events to your door :)

MACO Innovation Tour Bus - The bus that brings the construction/fenestration events to your door :)

Step aboard the MACO Innovation Tour Bus and get ready to experience a construction/fenestration event that comes to you. No need to travel far and wide when we're bringing the event straight to you (as close as we can get so it's convenient to everyone within the local area anyway).

18 May 2023

Eating disgusting food combos to prove there is no secret sauce in Marketing

Eating disgusting food combos to prove there is no secret sauce in Marketing

Embark on a quest to expose the truth about the legendary "secret sauce" in marketing! Get ready for a slightly disturbing ride in unravelling the mystery behind the secret sauce of marketing.

Simply put, it’s an explainer video using sauce, yep, actual sauce to demonstrate the absurdity of expecting a magical formula to simply appear that guarantees success.

7 July 2022

These may or may not have killed the radio star.

And, this isn’t just shits and giggles, these videos are meant to:

We cover more topics than we could fit onto a VHS, so we’ve gone against the pixel and used up-to-date technology to stream these pictures back to you anywhere in the world (that has the internet and a reasonable bandwidth - an analogue signal just won’t cut it).

Watch all the videos back-to-back with this handy playlist:

We try to cover as many topics as we can without it getting boring, but if you have a topic you'd like us to have a little rant about then just send us an SAE and we'll get one in the post to you or we’ll post it as soon as we’ve done make-up, hair and stolen a box of post-its from someone's desk (no post-its were stolen in the making of ANY of these videos).

#BehindTheBricks
Peter Sumpton | buildDifferent | Construction Marketing | UK
Take you deep into the world of construction marketing and go beyond the bricks.
Cover more general marketing topics, tools, techniques, theories, methodologies and models.

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Make you simile (as some of them may just be for shits and giggles).

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