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Peter Sumpton

Jul 5, 20233 min

Success Stories

Publishing Construction Industry Research to Build Brand Awareness and Thought Leadership

What: Successful coordination, publication and promotion of a highly data-driven report (derived from construction industry research)...

Dec 22, 20171 min

Brand

Star Wars – A Merchandising Saga

Although merchandising has been around since movies became mainstream, Star Wars was the first to really cash in on it. The movie was the...

The Heathrow Christmas Advert is the BEST Thing Ever! Here’s Why…

Dec 17, 20171 min

Advertising

The Heathrow Christmas Advert is the BEST Thing Ever! Here’s Why…

What doesn’t this advert have going for it? OK, perhaps not the battle scenes out of Star Wars but it does have almost everything else....

Writing is not my strong point, which is why I get much more talented writers to help put my words into a better and more coherent order for buildDifferent and our clients.

Proof is in the pudding and, although there are no puddings of a blog post here (clever), there is proof that we help deliver interesting, informative and SEO rich content.