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The Long-Term Menace of Greenwashing in Construction
Beneath the veneer of eco-friendly claims lies the lurking threat known as greenwashing. This deceptive marketing practice undermines the authenticity of sustainable efforts and is also highly unethical. It poses significant long-term issues, impacting the four tactical pillars of marketing: Product, Price, Place, and Promotion tactics.
Peter Sumpton
2 days ago5 min read
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4 ways to maximise your budget and impact at construction events
Download the ebook - 4 ways to maximise your budget and impact at construction events - 1 in a series of 9 ebooks available. In the...
Peter Sumpton
Sep 27, 20234 min read
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3 steps to implementing a basic integrated marketing plan
Download the ebook + worksheets - 3 Steps to Implementing a Basic Integrated Marketing Plan - 1 in a series of 9 ebooks. In today's...
Peter Sumpton
Sep 15, 202312 min read
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Publishing Construction Industry Research to Build Brand Awareness and Thought Leadership
What: Successful coordination, publication and promotion of a highly data-driven report (derived from construction industry research)...
Peter Sumpton
Jul 5, 20233 min read
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The Benefits of Using a Construction Marketing Agency
This is a blog post on a marketing agency's website, advocating for the use of marketing agencies within the construction technology...
Peter Sumpton
Jun 23, 20237 min read
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Tick Box Marketing and What it Means for the Construction Technology Industry
Let’s explain what the hell we mean by tickbox marketing shall we? This is going to be a confusing post if we don’t. The premise is quite...
Peter Sumpton
Jun 23, 20234 min read
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The Critical Work of a Marketer within Construction Technology
It could be said that all work done by marketing is critical, it could be said but we won’t here as this isn’t true. Not because all work...
Peter Sumpton
Jun 20, 20235 min read
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6 reasons why you shouldn’t be worried about losing your job to construction technology
6 reasons why you shouldn’t be worried about losing your job to construction technology and instead should start getting excited about a...
Peter Sumpton
Jun 14, 20232 min read
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The 6 most frustrating construction marketing challenges and how to fix them
Download the ebook - 6 Most Frustrating Construction Marketing Challenges and How to Fix Them - 1 of 9 ebooks available. Sometimes...
Peter Sumpton
May 24, 20236 min read
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Transforming the Construction Industry with Data
The phrase Big Data can be traced back to the 1990s, although the actual use of data goes back to the very origins of the computer age...
Peter Sumpton
May 15, 20239 min read
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8 (not so) Innovative Construction Marketing Ideas for Success
Download the ebook - 8 (not so) Innovative Construction Marketing Ideas for Success - 1 in a series of 9 ebooks In the competitive world...
Peter Sumpton
May 8, 202315 min read
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Effective Marketing Tactics For The UK Construction Industry
In the ever-evolving landscape of the UK construction technology industry, with the many issues it currently faces (Brexit, skills...
Peter Sumpton
Apr 26, 202310 min read
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Can the aviation industry make construction a safer more collaborative industry?
I’ve never asked a pilot if they are qualified to fly the 179-tonne metal bird I’ve just boarded, I just take it for granted. After all,...
Peter Sumpton
Apr 12, 20236 min read
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10 Construction Technology Trends Transforming the Industry
To remain competitive, it is imperative for businesses throughout the UK construction supply chain and other influential stakeholders to...
Peter Sumpton
Apr 10, 202317 min read
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7 Marketing questions to deliver value for your construction industry clients
Download the ebook - 7 Marketing Questions to Deliver Value for Your Construction Industry Clients - 1 in a series of 9 ebooks. If you...
Peter Sumpton
Jan 15, 20238 min read
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How to Implement a Marketing-led Approach within Construction: What We Can Learn from Humpty Dumpty
Humpty Dumpty sat on a wall… A wall that was constructed of bricks and mortar. As he sat on that wall he disrupted the entire...
Peter Sumpton
Jan 15, 20234 min read
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For Customer Loyalty in Construction, Focus on the Masses
In Summary Here is a list of reasons why focusing on customer loyalty to grow a business is flawed: Not likely to purchase any more than...
Peter Sumpton
Jan 15, 20234 min read
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What is a Marketing-led approach within construction?
Marketing-led construction refers to an approach or strategy where marketing plays a central role in driving and shaping a company's...
Peter Sumpton
Jan 15, 20233 min read
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7 Seismic Shifts Vital for Construction Marketing
As a marketer, you will always get asked questions about communications, channels, websites, email lists, presentations, and promotions,...
Peter Sumpton
Oct 14, 202215 min read
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Building of the Future – A Webinar on Future Construction. Hosted by Peter Sumpton (that’s me)
The official title is; Building of the Future: Construction’s mandate to keep up with societal needs in a changing world. But I shortened...
Peter Sumpton
Oct 3, 20224 min read
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Writing is not my strong point, which is why I get much more talented writers to help put my words into a better and more coherent order for buildDifferent and our clients.
Proof is in the pudding and, although there are no puddings of a blog post here (clever), there is proof that we help deliver interesting, informative and SEO rich content.
Collaborative Partnership Success Stories
Join us, and be part of builDing the Future through construction industry collaboration. There is a lot of chat around working together...
Peter Sumpton
Apr 16, 20231 min read
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Collaborative Partnership Success Stories
Join us, and be part of builDing the Future through construction industry collaboration. There is a lot of chat around working together...
Peter Sumpton
Apr 16, 20231 min read
23
0
Collaborative Partnership Success Stories
Join us, and be part of builDing the Future through construction industry collaboration. There is a lot of chat around working together...
Peter Sumpton
Apr 16, 20231 min read
23
0
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