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4 ways to maximise your budget and impact at construction events

Updated: Oct 26, 2023


Maximising Your Marketing Exhibition Budget - Weighing It Up

Download the ebook - 4 ways to maximise your budget and impact at construction events - 1 in a series of 9 ebooks available.


In the dynamic landscape of the UK construction industry, participating in

events and exhibitions can serve as powerful platforms for networking,

brand exposure, and knowledge sharing.


These opportunities, however, come with a financial investment that demands strategic planning and resource allocation. Whether you're a seasoned participant or a newcomer to the realm of construction events and exhibiting, making the most of your budget is crucial to achieving a substantial impact and reflecting this in the ROI you are struggling to calculate.


Here are four ways to maximise your budget and impact at construction events, plus a long list of the many construction industry events that are currently running (dated August 2023).

 

4 ways to maximise your budget and impact at construction events


 

Impact 1: Speaking and Seminars: Elevate Your Expertise


One of the most effective ways to stand out at a construction event is by taking the stage as a speaker or seminar host. Offering valuable insights and expertise not only positions your brand as an industry authority but also attracts a larger and more engaged audience to your stand or online presence (basically wherever you tell people to engage with you)!


Prioritise topics that resonate with your target audience, addressing pressing challenges, emerging trends, or innovative solutions. Promote your speaking engagement well in advance, leveraging event marketing materials and social media platforms to generate buzz and anticipation.

 

Impact 2: Give People a Reason to Attend: Planning Ahead for Engagement


Waiting until the last minute to brainstorm engagement ideas for your exhibition space can

lead to masses of missed opportunities. Instead, approach event planning with a strategic mindset and tactical execution.


Create a comprehensive plan that outlines the experiences and interactions (yes, you can make this an unforgettable experience) you intend to offer attendees. This could include:

  • Interactive demonstrations

  • Product launches

  • Giveaways such as food and beverages

  • Hands-on activities (ya know, the touchy-feely stuff)

  • Meet and greets

  • On-stand discussions/debates

  • Music

By enticing visitors with a compelling reason to stop by, you increase foot traffic and enhance the likelihood of meaningful connections.


Remember, your stand is there to do ONE thing and that is to attract the right people to it and make them stop and engage with you. A fishbowl for business cards and a tray of Haribo doesn’t cut it I’m afraid. And when your stand isn’t there to do this heavy lifting (pre and post-exhibition) you need to pick up the mantel.

 

Impact 3: Think Outside of Your Stand: Extending Your Reach


While a well-designed exhibition stand is undoubtedly important, maximizing impact goes beyond the physical confines of your stand. Consider hosting off-site events, satellite gatherings, or exclusive dinners to foster deeper connections with key stakeholders.

Collaborate with local businesses or industry partners to co-host events that draw a wider audience and provide additional exposure.


Don’t forget to walk the floor as well. Exhibitions invariably have lulls when your stand won’t be as busy as you hoped, providing the best excuse to go and chat to other exhibitors. Not to sell to them, obviously, but start to make more connections within the industry that could turn into potential collaborations (check out point four and our 2-wenty ways to collaborate that benefit you and the rest of the construction industry for more on this).


These unconventional approaches can set you apart and create lasting memories for attendees.

 

Impact 4: Collaborate with Others: Strength in Numbers


In the spirit of collaboration, consider partnering with complementary businesses or organisations to pool resources and expand your reach. Jointly presenting at an event can lead to shared costs, enhanced visibility, and a broader network. Look for opportunities to co-create content, share stand space, or collaborate on themed pavilions that resonate with a specific audience.


By working together, you amplify your impact and showcase a united front within the construction industry.

 

Post-Event Strategy: The End of the Event Isn't the End of the Event


See this as a bonus tip but we couldn’t leave out one of, if not the most important part of any event or exhibition you attend which is the post-event period and what you do during this time as it’s easy to drop the baton and think the hard work is done as the curtains close on another construction event.


A well-executed post-event strategy is essential for capitalising on the momentum generated during the event - the event is just the beginning. Follow up with leads promptly, nurturing relationships and delivering promised resources. Leverage social media and email marketing to share event highlights, exclusive content, and follow-up surveys.


This continued engagement reinforces your brand's presence and keeps your connections warm, setting the stage for future clients, collaborations and opportunities.

 

Maximising your budget and impact at construction events requires a strategic approach that goes beyond a traditional stand setup. By embracing speaking opportunities, planning engaging experiences, exploring unconventional avenues, and fostering collaboration, you can create a memorable and influential presence within the industry.


Remember, the end of the event marks the beginning of an ongoing relationship-building process that holds the potential to shape the future of your brand within the UK construction landscape.


Construction Industry Event List


Modular Matters Conference Birmingham NCC

Workspace Design Show London, Business Design Centre

Futurebuild London ExCel

Concrete Show Birmingham NEC

NMBS Exhibition Coventry Arena

The Construction Summit London Tower Hotel

Manufacturing & Supply Chain Conference Arena MK, Milton Keynes

Welsh Construction Show Cardiff/Swansea

UK Construction Week London ExCeL

Offsite Show London ExCeL

Facilities Show London ExCeL

Digital Construction Week London ExCeL

FIT Show Birmingham NEC

Innovation Zero London Olympia

Scotland Development Conference Edinburgh ICC

Smart Factory Expo Birmingham NEC

Plantworx Peterborough Arena

NXT BLD QE II Centre, London

InstallerSHOW Birmingham NEC

UK Construction Week Birmingham NEC

Rail Live Long Marston Rail Innovation Centre

Offsite Expo Coventry Arena

Highways UK Birmingham NEC

RCI Show Arena MK, Milton Keynes

Smart Buildings Show London ExCeL

PHEX Manchester Manchester Old Trafford

London Build Expo London Olympia

PHEX London London Stamford Bridge

Regen Conference and Exhibition Rum Warehouse Liverpool

N. Ireland Offsite Construction Conference Titanic Exhibition Centre, Belfast



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