top of page
Marketing blog
We build and activate standout marketing plans, setting you apart from your competition. Get free tips and info on how we do this, straight to your inbox.
The Construction industry mapped out, plus the technology that is redefining every part of it!
Download the eBook - The Construction industry mapped out, plus the technology that's redefining every part of it! - 1 of 9 ebooks...
Peter Sumpton
May 64 min read
The Long-Term Menace of Greenwashing in Construction
Beneath the veneer of eco-friendly claims lies the lurking threat known as greenwashing. This deceptive marketing practice undermines the authenticity of sustainable efforts and is also highly unethical. It poses significant long-term issues, impacting the four tactical pillars of marketing: Product, Price, Place, and Promotion tactics.
Peter Sumpton
May 15 min read
Navigating Carbon Reduction in Construction: Strategies and Innovations for Decarbonisation with Tom Robinson, Founder and CEO of Adaptavate
The construction sector faces a pivotal make-or-break challenge in reducing its carbon footprint let's explore what can be done about it.
Peter Sumpton
Apr 10, 20245 min read
Augmented Reality in Construction (3 of 3): Bridging Generational Gaps and Embracing the Future
This article has been created from the Construction Disrupted podcast - Episode 9 - Can AR be a True Reality? Featuring Caner Dolas and...
Peter Sumpton
Nov 30, 20233 min read
Augmented Reality in Construction (2 of 3): Bridging On-Site and Off-Site Efficiency
This article has been created from the Construction Disrupted podcast - Episode 9 - Can AR be a True Reality? Featuring Caner Dolas and...
Peter Sumpton
Nov 29, 20233 min read
Augmented Reality in Construction (1 of 3): A Paradigm Shift
This article has been created from the Construction Disrupted podcast - Episode 9 - Can AR be a True Reality? Featuring Caner Dolas and...
Peter Sumpton
Nov 28, 20232 min read
4 ways to maximise your budget and impact at construction events
Download the ebook - 4 ways to maximise your budget and impact at construction events - 1 in a series of 9 ebooks available. In the...
Peter Sumpton
Sep 27, 20234 min read
3 steps to implementing a basic integrated marketing plan
Download the ebook + worksheets - 3 Steps to Implementing a Basic Integrated Marketing Plan - 1 in a series of 9 ebooks. In today's...
Peter Sumpton
Sep 15, 202312 min read
Publishing Construction Industry Research to Build Brand Awareness and Thought Leadership
What: Successful coordination, publication and promotion of a highly data-driven report (derived from construction industry research)...
Peter Sumpton
Jul 5, 20233 min read
The Benefits of Using a Construction Marketing Agency
This is a blog post on a marketing agency's website, advocating for the use of marketing agencies within the construction technology...
Peter Sumpton
Jun 22, 20237 min read
Tick Box Marketing and What it Means for the Construction Technology Industry
Let’s explain what the hell we mean by tickbox marketing shall we? This is going to be a confusing post if we don’t. The premise is quite...
Peter Sumpton
Jun 22, 20234 min read
The Critical Work of a Marketer within Construction Technology
It could be said that all work done by marketing is critical, it could be said but we won’t here as this isn’t true. Not because all work...
Peter Sumpton
Jun 19, 20235 min read
6 reasons why you shouldn’t be worried about losing your job to construction technology
6 reasons why you shouldn’t be worried about losing your job to construction technology and instead should start getting excited about a...
Peter Sumpton
Jun 13, 20232 min read
The 6 most frustrating construction marketing challenges and how to fix them
Download the ebook - 6 Most Frustrating Construction Marketing Challenges and How to Fix Them - 1 of 9 ebooks available. Sometimes...
Peter Sumpton
May 23, 20236 min read
Transforming the Construction Industry with Data
The phrase Big Data can be traced back to the 1990s, although the actual use of data goes back to the very origins of the computer age...
Peter Sumpton
May 14, 20239 min read
8 (not so) Innovative Construction Marketing Ideas for Success
Download the ebook - 8 (not so) Innovative Construction Marketing Ideas for Success - 1 in a series of 9 ebooks In the competitive world...
Peter Sumpton
May 7, 202315 min read
Effective Marketing Tactics For The UK Construction Industry
In the ever-evolving landscape of the UK construction technology industry, with the many issues it currently faces (Brexit, skills...
Peter Sumpton
Apr 25, 202310 min read
Collaborative Partnership Success Stories
Join us, and be part of builDing the Future through construction industry collaboration. There is a lot of chat around working together...
Peter Sumpton
Apr 15, 20231 min read
Can the aviation industry make construction a safer more collaborative industry?
I’ve never asked a pilot if they are qualified to fly the 179-tonne metal bird I’ve just boarded, I just take it for granted. After all,...
Peter Sumpton
Apr 11, 20236 min read
10 Construction Technology Trends Transforming the Industry
To remain competitive, it is imperative for businesses throughout the UK construction supply chain and other influential stakeholders to...
Peter Sumpton
Apr 9, 202317 min read
Writing is not my strong point, which is why I get much more talented writers to help put my words into a better and more coherent order for buildDifferent and our clients.
Proof is in the pudding and, although there are no puddings of a blog post here (clever), there is proof that we help deliver interesting, informative and SEO rich content.
Collaborative Partnership Success Stories
Join us, and be part of builDing the Future through construction industry collaboration. There is a lot of chat around working together...
Peter Sumpton
Apr 15, 20231 min read
Collaborative Partnership Success Stories
Join us, and be part of builDing the Future through construction industry collaboration. There is a lot of chat around working together...
Peter Sumpton
Apr 15, 20231 min read
Collaborative Partnership Success Stories
Join us, and be part of builDing the Future through construction industry collaboration. There is a lot of chat around working together...
Peter Sumpton
Apr 15, 20231 min read
Featured post
Temporary Menu
bottom of page