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2020 Update: My Number 1 Fav Marketing Model and How to Use It

Peter Sumpton

Sep 4, 20205 min

Marketing Theory

2020 Update: My Number 1 Fav Marketing Model and How to Use It

Back in 2018, I blogged about my 3 favourite Marketing Models. Being the top Marketing Geek I am I thought I should update this, as I’ve...

My 3 Fav Marketing Models and How to Use Them

Peter Sumpton

Apr 28, 20194 min

Marketing Theory

My 3 Fav Marketing Models and How to Use Them

There are so many to choose from that it feels like everyone is making their own models, frameworks, principles, guidelines and concepts...

An Alternative Take on the Top 5 Marketing Challenges 2018

Peter Sumpton

Oct 4, 20184 min

Strategy

An Alternative Take on the Top 5 Marketing Challenges 2018

The CIM recently published an article early in September highlighting what they believe to be today’s top five marketing challenges. Here...

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