Peter SumptonApr 11, 20236 min readConstruction MarketingCan the aviation industry make construction a safer more collaborative industry?I’ve never asked a pilot if they are qualified to fly the 179-tonne metal bird I’ve just boarded, I just take it for granted. After all,...
Peter SumptonJan 15, 20238 min readConstruction Marketing7 Marketing questions to deliver value for your construction industry clientsDownload the ebook - 7 Marketing Questions to Deliver Value for Your Construction Industry Clients - 1 in a series of 9 ebooks. If you...
Peter SumptonJan 15, 20234 min readConstruction MarketingHow to Implement a Marketing-led Approach within Construction: What We Can Learn from Humpty DumptyHumpty Dumpty sat on a wall… A wall that was constructed of bricks and mortar. As he sat on that wall he disrupted the entire...
Peter SumptonJan 15, 20233 min readMarketing TheoryMarket Segmentation - How to Use A Meaningful Actionable GridDownload an editable version of the Meaningful-Actionable Grid here The Meaningful-Actionable Grid is a tool used to identify and...
