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Can the aviation industry make construction a safer more collaborative industry?

I’ve never asked a pilot if they are qualified to fly the 179-tonne metal bird I’ve just boarded, I just take it for granted. After all,...

Construction Marketing

Peter Sumpton

Apr 11, 20236 min read

7 Marketing questions to deliver value for your construction industry clients

Download the ebook - 7 Marketing Questions to Deliver Value for Your Construction Industry Clients - 1 in a series of 9 ebooks. If you...

Construction Marketing

Peter Sumpton

Jan 15, 20238 min read

How to Implement a Marketing-led Approach within Construction: What We Can Learn from Humpty Dumpty

Humpty Dumpty sat on a wall… A wall that was constructed of bricks and mortar. As he sat on that wall he disrupted the entire...

Construction Marketing

Peter Sumpton

Jan 15, 20234 min read

Market Segmentation - How to Use A Meaningful Actionable Grid

Download an editable version of the Meaningful-Actionable Grid here The Meaningful-Actionable Grid is a tool used to identify and...

Marketing Theory

Peter Sumpton

Jan 15, 20233 min read

For Customer Loyalty in Construction, Focus on the Masses

In Summary Here is a list of reasons why focusing on customer loyalty to grow a business is flawed: Not likely to purchase any more than...

Construction Marketing

Peter Sumpton

Jan 15, 20234 min read

What is a Marketing-led approach within construction?

Marketing-led construction refers to an approach or strategy where marketing plays a central role in driving and shaping a company's...

Construction Marketing

Peter Sumpton

Jan 15, 20233 min read

Construction Marketing Plan FAQs

What are the 8 core components of a construction marketing plan? The 8 main components are; 1. Research 2. Find the problem & offer a...

Strategy

Peter Sumpton

Apr 13, 20223 min read

The difference between Construction and the Built Environment? They are the same… but not.

In Summary No, well kinda, this example explains it all: You have a field that is untouched and decides to build some houses on it Once...

Construction Industry Knowledge

Peter Sumpton

Apr 10, 20223 min read

2020 Update: My Number 1 Fav Marketing Model and How to Use It

Back in 2018, I blogged about my 3 favourite Marketing Models. Being the top Marketing Geek I am I thought I should update this, as I’ve...

Marketing Theory

Peter Sumpton

Sep 3, 20205 min read

My 3 Fav Marketing Models and How to Use Them

There are so many to choose from that it feels like everyone is making their own models, frameworks, principles, guidelines and concepts...

Marketing Theory

Peter Sumpton

Apr 27, 20194 min read

An Alternative Take on the Top 5 Marketing Challenges 2018

The CIM recently published an article early in September highlighting what they believe to be today’s top five marketing challenges. Here...

Strategy

Peter Sumpton

Oct 3, 20184 min read

Star Wars – A Merchandising Saga

Although merchandising has been around since movies became mainstream, Star Wars was the first to really cash in on it. The movie was the...

Brand

Dec 22, 20171 min read

Study, Plan and Pass… Repeat

Here are some top tips when tackling a Professional Marketing Qualification: Study Guides Your study guide is a great place to start as...

Qualifications

Peter Sumpton

Dec 17, 20172 min read

Professional Marketing Qualifications Assignment Tips

I’m not one for messing about so let’s get right into my 9 top Marketing Assignment Tips; Marketing Assignment Tips (1 of 9): Answer the...

Qualifications

Peter Sumpton

Nov 19, 20173 min read

The 14 Steps to Writing a Great Marketing Assignment

Here are the only 14 steps you'll ever need to know when planning to tackle a Professional Marketing Qualification Assignment. Some of...

Qualifications

Peter Sumpton

May 4, 20176 min read

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