3 steps to implementing a basic integrated marketing plan
Download the ebook + worksheets - 3 Steps to Implementing a Basic Integrated Marketing Plan - 1 in a series of 9 ebooks. In today's...
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Peter Sumpton
Jul 5, 20233 min
Publishing Construction Industry Research to Build Brand Awareness and Thought Leadership
What: Successful coordination, publication and promotion of a highly data-driven report (derived from construction industry research)...
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Peter Sumpton
Jun 14, 20232 min
6 reasons why you shouldn’t be worried about losing your job to construction technology
6 reasons why you shouldn’t be worried about losing your job to construction technology and instead should start getting excited about a...
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Peter Sumpton
Jan 15, 20233 min
Market Segmentation - How to Use A Meaningful Actionable Grid
Download an editable version of the Meaningful-Actionable Grid here The Meaningful-Actionable Grid is a tool used to identify and...
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Peter Sumpton
Jan 15, 20233 min
9 Marketing Books That Will Shape Your Future
Download the ebook - 9 Marketing Books That Will Shape Your Future - 1 in a series of 9 ebooks. From foundational marketing principles to...
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Peter Sumpton
Jan 15, 20235 min
The real reason why Humpty Dumpty can go f*ck himself
I blame Humpty Dumpty for getting me into marketing, and I only realised this about 6 months ago. It all started when I was just a...
50
Peter Sumpton
Nov 11, 20223 min
Achieving an ROI of 1000% using LinkedIn within Construction
What: LinkedIn campaigns that have generated a 1.6% CTR with an ROI of over 1,000% Budget: £1,300 How: Audience and location-targeting...
220
Peter Sumpton
Nov 10, 20222 min
Increasing a construction client’s web traffic by 80% YoY
What: Increased web traffic YoY by 80%, with a 45%+ page view increase Budget: £2,500 How: Focus on SEO and PPC Intro Increasing web...
140
Peter Sumpton
Sep 4, 20205 min
2020 Update: My Number 1 Fav Marketing Model and How to Use It
Back in 2018, I blogged about my 3 favourite Marketing Models. Being the top Marketing Geek I am I thought I should update this, as I’ve...
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Peter Sumpton
Apr 28, 20194 min
My 3 Fav Marketing Models and How to Use Them
There are so many to choose from that it feels like everyone is making their own models, frameworks, principles, guidelines and concepts...
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Peter Sumpton
Nov 23, 20181 min
Can It Aid Performance?
I saw this sign at my local gym and it did make me think… is this true? Now this entry isn’t about if the above statement is correct or...
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